I recently decided to promote my blog posts from earlier this year on a new Instagram page: Bschiller1999. I learned several things while promoting my posts.
I had no previous experience with Canva but have run and promoted two blogs on Instagram. In addition to promoting my personal blogs on Instagram I have run them as my own personal accounts and have experience posting to my feed, stories and boomerangs.
When promoting the posts I tried to maintain a conversational and fun tone that makes the target think we are both benefiting. When designing a Canva post I tried to make it fun and intriguing. I used some dark humor and a picture I took while bouldering that would catch the eye.
I found the assignment challenging because it was hard not to be repetitive after five posts and to find relative, active hashtags.
I was surprised by the wide variety of things I could do on Canva and I look forward to using it on my own accounts.
I plan to go into PR so I see myself running brand awareness campaigns on Instagram as well as using it to promote my own blog as a side hustle.
My Instagram page used for the assignment is here: https://www.instagram.com/bschiller1999/
Schiller's Stories 